Finding it difficult to get through the maze of Brand decisions?


Ensuring that brand design is a competitive advantage can be a challenge. design4brand has a simple, but thorough 4-Step process to guide you through your brand strategy and brand design decisions. We help ensure that the design of your products and services personifies your brand identity and supports your brand portfolio.


We can help you balance your brand investments to maximize your share and profit.


Workshops

design4brand workshops provide in-house sessions for marketing and design teams, and their key partners. These workshops will help you develop an effective product design and development strategy that aligns with, and support your brand positioning.

design4brand can customize its workshops to your specific business and current business challenges. We will not only provide a solid ground and common understanding of how new product design is rooted in brand strategy, but how that brand and product design need to evolve over time.

Our workshops include:

Brand Power

For Senior Marketing Managers and staffs who want to build customer advantage and long-term brand value, this workshop provides a clear four-step process to develop a competitive brand strategy. In this workshop you will create a compelling brand position, based on your market position. You?ll learn strategies for launching new brands, leveraging existing brands and managing a brand portfolio. You?ll get our latest thinking on the role of blogging, social networking and brand strategy

Designing for Brand Value

For Marketing and Design Managers who want to build brand value through design, this workshop focuses on new product design and development. You will learn how to ensure that your product design services are aligned with market and brand positioning. You will use brand-centered design as a strong competitive weapon to capture customersf hearts and minds. High-tech managers will know how to map their product design development strategies to the Technology Adoption Lifecycle. Marketing and Design teams will work together to integrate their brand positioning and design elements for customer advantage.

Coming Soon:

We Are the Brand

For Senior Human Resource Managers and their staffs who want a better understanding of how their departments can, and should, provide leadership in creating a brand-driven organization, this workshop provides an overview of brand strategy and the role of Human Resources. You?ll learn how brand leaders rely upon their HR programs to build customer advantage and support its brand position.

To find out more, or to schedule a workshop for your teams, contact us at design4brand@msn.com or call us at 360-546-1952.

Sometimes a Parent Brand Needs to Play Second Fiddle

Filed under: Uncategorized — admin @ 9:21 am

- This was posted on August 25, 2008

Some colleagues and I were discussing the branding of the Green Works cleaning products when I was in New York last week. As you may know, Green Works is the eco-friendly brand by Clorox. The question was whether Clorox was literally too harsh of a master brand for a group of products marketed for environmentally […]

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