Finding it difficult to get through the maze of Brand decisions?


Ensuring that brand design is a competitive advantage can be a challenge. design4brand has a simple, but thorough 4-Step process to guide you through your brand strategy and brand design decisions. We help ensure that the design of your products and services personifies your brand identity and supports your brand portfolio.


We can help you balance your brand investments to maximize your share and profit.


Testimonials

Dan's understanding of the strategic value of brand equity to the business has enabled him to create unique brand building tools that have driven success. His insights into the many connections across business functions helps him plot out the most direct paths to success while building the asset of the brand. Making design a strategic driver of business success is the new challenge in industry today,and Dan is well equipped and experienced to help that happen.


John Guenther

HP Corporate Design Manager




In my experience I have encountered very few corporate managers who can navigate between design, marketing and engineering as seamlessly as Dan. Developing consensus and making the difficult decisions to assure the design strategy was realizable and apirational.


Paul Bradley

Senior Design Lead, IDEO




Dan is extremely effective at bringing together different groups under a single design vision. He works with all the design stakeholders to interactively create a design experience vision and implementation roadmap. He is terrific at directing exploratory design efforts to visualize future opportunities.


Anthony DiBotonto

Director Industrial Design, Smart Design, Inc.




I have met few like Dan, who can bring the disciplines of marketing and design together, so cohesively, after one goal: to understand how a product may meet users' unmet emotional needs.


Ryan Wilday

Industrial Design Strategist, Hewlett-Packard




You're the only design professional I could really ever understand!


Mike Gingras

Account Marketing Manager, Hewlett-Packard

Sometimes a Parent Brand Needs to Play Second Fiddle

Filed under: Uncategorized — admin @ 9:21 am

- This was posted on August 25, 2008

Some colleagues and I were discussing the branding of the Green Works cleaning products when I was in New York last week. As you may know, Green Works is the eco-friendly brand by Clorox. The question was whether Clorox was literally too harsh of a master brand for a group of products marketed for environmentally […]

Popularity: unranked [?]


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