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Sometimes a Parent Brand Needs to Play Second Fiddle
Filed under: Uncategorized — admin @ 9:21 am- This was posted on August 25, 2008
Some colleagues and I were discussing the branding of the Green Works cleaning products when I was in New York last week. As you may know, Green Works is the eco-friendly brand by Clorox. The question was whether Clorox was literally too harsh of a master brand for a group of products marketed for environmentally […]
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