Finding it difficult to get through the maze of Brand decisions?


Ensuring that brand design is a competitive advantage can be a challenge. design4brand has a simple, but thorough 4-Step process to guide you through your brand strategy and brand design decisions. We help ensure that the design of your products and services personifies your brand identity and supports your brand portfolio.


We can help you balance your brand investments to maximize your share and profit.


Consulting Services

Brand Strategy - How We Can Help You

We provide market insights, design trends, and a repeatable end-to-end process that enable you to:

  • Connect with your customers’ emotional and cultural attitudes
  • Create a powerful brand strategy
  • Develop a brand building strategy and manage your brand as a strategic asset over time
  • Create and communicate your brand positioning, and help you align your brand elements for a compelling offering to your customers
  • Use market and brand positioning strategies to create a coherent brand portfolio
  • Create a brand marketing strategy and ensure the design of your products and services personifies your brand attributes

What We Offer

  • Brand Strategy Consulting and Workshops
  • Design Strategy Consulting and Workshops
  • Brand Positioning Strategy andWork Sessions
  • Customer Insight Research
  • Audits on the consistency and effectiveness of your brand strategies

Sometimes a Parent Brand Needs to Play Second Fiddle

Filed under: Uncategorized — admin @ 9:21 am

- This was posted on August 25, 2008

Some colleagues and I were discussing the branding of the Green Works cleaning products when I was in New York last week. As you may know, Green Works is the eco-friendly brand by Clorox. The question was whether Clorox was literally too harsh of a master brand for a group of products marketed for environmentally […]

Popularity: unranked [?]


Read the rest of the post here.