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workshops Finding it difficult to get through the maze of Brand decisions?
Ensuring that brand design is a competitive advantage can be a challenge. design4brand has a simple, but thorough 4-Step process to guide you through your brand strategy and brand design decisions. We help ensure that the design of your products and services personifies your brand identity and supports your brand portfolio.
We can help you balance your brand investments to maximize your share and profit.
About Us
design4brand is a marketing consultancy that helps companies design products and services that maximize brand value. D4B works with senior Marketing Managers to develop brand and design strategies based on market analysis, deep customer insights and portfolio planning. D4B helps reconcile brand goals and budget constraints, and works with diverse teams to build common ground for brand coherence. D4B works with Design Directors to guide their teams in applying brand strategy to design products and experiences that are appropriately compelling, consistent and cost-effective.
D4B offers brand audits, brand and design strategy workshops, as well as brand and design consulting.
Dan Berne, founder and principal of design4brand, has over 15 years experience as a Marketing and Brand Design Manager. He specializes in helping Marketing and R&D executives and their teams design products and services to maximize brand value.
Contact design4brand at:
www.design4brand.com
design4brand@msn.com
360.546.1952
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Sometimes a Parent Brand Needs to Play Second Fiddle
Filed under: Uncategorized — admin @ 9:21 am- This was posted on August 25, 2008
Some colleagues and I were discussing the branding of the Green Works cleaning products when I was in New York last week. As you may know, Green Works is the eco-friendly brand by Clorox. The question was whether Clorox was literally too harsh of a master brand for a group of products marketed for environmentally […]
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